brooke rauseo

As the Boston Marathon approaches, New Balance takes the opportunity to introduce and showcase their new speedy kicks. An art director who worked on the 2018 New Balance campaign challenged us to take our own approach and push the bounds with new creative campaign designs. I focused on trying to give the shoe and design movement to represent the speed within the high quality footwear, as well as the speed within ourselves. Deliverables included social, print and signage.